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Uncategorized Virtual Reality

Decentralized AR/VR ecosystem for 3D content exchange [ICO] SOON


Cappasity, being a well-trusted player in 3D digitizing and its applications for augmented and virtual reality (AR/VR), is announcing a crowdsale of ARToken (ART). The ART crowdsale will signify the start of the Decentralized AR/VR Ecosystem that enables easy AR/VR/3D content generation. The Ecosystem leverages blockchain infrastructure to create, rent and sell AR/VR/3D content. This approach ensures decentralized and trustless copyright storage, so people can enjoy borderless content exchange within the AR/VR Ecosystem.

Augmented and virtual reality (AR/VR) promises to change the way we live, consume, interact with digital environments and each other. The AR/VR market is forecasted to become a multibillion dollar business in the next decade and to have sweeping demand. Nevertheless, the lack of compelling AR/VR/3D content, its labour intensive production and imperfect quality hinder the evolution of AR/VR industry and AR/VR mass adoption.

We believe the AR/VR revolution will be driven by content creators. For this reason, we have committed to our ambition and experience to launching a content-oriented AR/VR Ecosystem. The utility token, ARToken, will be used as a native digital currency for content purchase and for active community member rewards through dedicated ART Funds.

Immediately after the token sale is finished, Cappasity will give crowdsale participants an opportunity to pay for its already presented 3D modeling services with ARTokens

AR/VR technologies matter

The top-tech companies bet on virtual as well as augmented realities thereby expecting them to shake up many industries and massively reboot our lifestyle and behavior as it happened with the Internet in the 90s and smartphones in the new millennium. Google, Apple, Samsung, Huawei, Facebook among other top-techs drive the race and dedicate significant budgets2 to support their own AR/VR programs and product lines.

In contrast to virtual reality, augmented reality doesn’t remove the physical world but enriches it by superimposing digital objects developed with the help of computer graphics software or other techniques. The user is aware of both, the virtual and the physical, and may interact simultaneously with virtual objects as well as with the real world.

The most familiar implementation of augmented reality was in aviation3 almost half a century ago — it helped pilots navigate through fog by overlaying necessary indications on the screen showing their surroundings. In recent years, we have witnessed a new resurgence of AR and VR technologies. Since the tremendous success4 of VR gaming device Google’s Oculus Rift on Kickstarter in 2012, we have seen more and more releases in the hi-tech AR/VR market which have encouraged investors and analysts like Google Cardboard, Samsung Gear and Pokémon Go.

Though the technology is still in its early stages, investors are unanimous about the AR/VR’s bright future. AR and VR technologies presage an increased level of digital immersion and interconnectivity between the online and offline spaces. As the technology evolves, no doubt it will see more widespread adoption amongst consumers and businesses. Despite the VUCA5 environment, such certainty is not groundless or reckless at all. It is supported by two clear trends in the society: immersion and participatory culture.

Based on the principles of decentralized economy,
we are building an ecosystem full of AR/VR/3D content

AR/VR Marketplace:

In the Cappasity AR/VR ecosystem marketplace, content makers and content users from all over the world meet each other’s needs. To facilitate 3D content exchange, we are introducing a digital utility currency — the AR Token (ART). The ART decentralized billing system is capable of handling a large number of microtransactions and will be secured by well-designed smart contracts.

Cappasity Platform

Before Cappasity, 3D content creation was time-consuming, complicated and not scalable. So, we created toolkits that make 3D digitizing of real objects available to everyone. Along with our thorough efforts to make embedding of 3D content to virtual galleries and websites easy, we also created tools for mobile and AR/VR apps. Our SDK is open to developers to build their own apps based on the platform.

Pay with ARTs for:

  • Subscription to the 3D content base
  • 3D content purchases at a seller’s price
  • 3D content rentals for commercial purposes

Get ARTs for:

  • Uploading unique 3D content
  • Verification and moderation of the content
  • Sale or rental of self-created 3D content


For all ecosystem stakeholders, e.g. content creators, app developers, businesses and end users, we need to be sure that all copyrights are respected. For this reason, all transactions are immutably stored in the blockchain.

ARToken Sale Details

ARToken: Utility token (Howey test score = 20)

Total hard cap: $50M, Phase 1 hard cap is $30M

The ART/USD basic token price: 125 ART per $1

Total ARTs available for crowdsale: The amount of tokens to be sold is capped by 7,000,000,000 ART.

The actual amount of ARTs: known after the end of
the crowdsale (unsold tokens will be burned)

Token contract address: to be announced

Minting/mining: no

Phase 1 launch date and time: 1PM UTC, October 25, 2017

Phase 1 end date: 28 days after launch or when the Phase 1 hard cap is reached

Phase 2 launch date: to be announced Q1 2018

Currencies that we accept: BTC ETH BCH LTC DASH

Minimum Buying Transaction: We do not accept contributions under 0.1 ETH. Those contributions won’t be treated as buying transactions and will be ignored

The bonus model: Phase 1 bonuses will depend on the tier the contribution is made, and on the amount contributed. The tier system is based on our Whitelist Application process and is defined as:
– First $10M (TIER 1) — 10% Bonus
– Second $10M (TIER 2) — 5% Bonus
– Third $10M (TIER 3) — 0% Bonus
Contribution size bonus: $100K-$300K — 5%, >$300K — 10%
These bonuses are independent and can be summed up.

Phase 2 will have two tiers and bonus model will be as follows:
– First $10M (TIER 1) — 10% Bonus
– Second $10M (TIER 2) — 0% Bonus

Token Distribution & Revenue Allocation

To support active content creators and developers of AR/VR/3D software, we will establish The Reward Fund and The AR/VR Innovation Fund. Upon the completion of the token sale, we will allocate 10% of the raised funds to content creator rewards and 20% to support AR/VR innovations

The AR/VR Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards are dependent on the available funds.

The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.


Website Cappasity: https://cappasity.com/
Website Token Sale: https://artoken.io/
Whitepaper: https://artoken.io/whitepaper
Bitcointalk: https://bitcointalk.org/index.php?topic=2135473
Facebook: https://www.facebook.com/cappasity/
Twitter: https://twitter.com/cappasity
Telegram: https://t.me/artoken
Youtube: https://www.youtube.com/channel/UCRCSGdmb2ClX-3P9A6oXkAw

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