VR, AR & MR
Here are a few new acronyms you’ll need to be aware of in the next coming years. I’m positive most know what VR or Virtual Reality is. VR is being adopted quickly and is becoming more common in the average household. Soon, a VR headset, phone agnostic or not, will be as common as the family iPad. I started VFT Media to give hospitality and real estate companies a way to interact with these households. There’s millions of VR headsets out there and not a lot of content. So just having something that can be viewed in a VR headset will more than likely get looked at, however, this is a blog post and not a sales pitch! (please note, I’m planning on doing a blog soon about the different VR headsets, stay tuned)
So what the heck is Virtual Reality anyway… Well, VR is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. Gloves and sensors are more for gaming, FYI.
In simple terms, you have a headset that you wear which will exhibit either video or image that will have a 3D effect. You will need either a computer, gaming system or your mobile phone that will interact with your headset. The headset is like a virtual movie screen so you can’t see anything around you, just the video.
VR is exciting because of the multiple uses it has in training, educating, marketing, sales and gaming to name a few. A quick example of training is a travel agency hiring a new agent who can access a library of VR content about a specific hotel. That content could give the agent a feeling of being at the hotel meeting the sales manager and taking tours of all properties offered — essentially providing a Virtual Fam Trip.
Thanks for giving this a read and checking in! Next week we’ll cover AR and the following week MR.
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