MRNews
After years of using pop-ups and other clumsy online advertising strategies that did more harm than good to their products, AdTech — — a… Continue reading on Medium » Read the full article…
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Avatar cultures have been around for years but it’s only in recent times that they have been gaining mainstream attention on social media… Continue reading on Medium » Read the full article…
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Since there’s no possible way to recap South by Southwest, so I’m not going to try. But here are some links, including my live tweetstorms… Continue reading on Medium » Read the full article…
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There are many things that we all must live with. Death, Taxes, Eating Sleeping and yes advertising. Continue reading on Medium » Read the full article…
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Community Update 9/27/2018 Continue reading on ellohype » Read the full article…
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Original Post: https://advrtas.com/ai-immersive-ads-breakthrough/ Continue reading on Advrtas » Read the full article…
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Cut a circular hole in the roof of a gallery. Continue reading on Medium » Read the full article…
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This month we are excited to speak with the Queen of VR on how brands can use virtual reality in meaningful ways to enhance their… Continue reading on Medium » Read the full article…
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The rapidly growing consumer interest in virtual reality makes it critical for forward-thinking marketers to seriously consider the… Continue reading on Medium » Read the full article…
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I am so very excited about the talented, high-quality team I’ve assembled to bring Trivver and my dream of creating the premiere… Continue reading on Trivver » Read the full article…
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Extended Reality (XR) — including AR, VR and 3D — is expected to generate over $200 billion in revenue in 2021 and over $3 trillion in… Continue reading on Trivver » Read the full article…
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Today most people are aware of Virtual Reality (VR), it’s the technology used in video games and roller coaster simulators that try to… Continue reading on Medium » Read the full article…
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In our immediate, on-demand, and personalized digital age, people are incessantly bombarded by ads coming from every direction. The good news is that cutting-edge technologies such as Virtual and Augmented Reality (VR and AR) and even 360° immersive video have helped transform advertising and journalism. Together they help brands cut through the background noise, and… Read the full article…
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I have made no secret about being very bullish on the long term potential of Mixed Reality and how I believe that it will become the new interface to interact with content, progressively taking our attention away from our smartphones and laptops. I believe that over the next decade, millions of people will wear smart… Read the full article…
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In my previous article, I talked about Augmented Reality ‘inevitably’ becoming the new interface to interact with content. In this article, I want to talk about another — but tightly related — trend: the cognitive revolution, and how it will affect brands’ relationships with their customers. The cognitive revolution, as described by Kevin Kelly in his book, is the… Read the full article…
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We will not enter augmented reality; we will live in augmented reality. At Google I have the privilege to be able to try out new technologies as they are being made. I was able to play with augmented Demogorgon coming to reality on the floor of my room to sniff the unfamiliar BB-8. Just like… Read the full article…
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As advertisers seek to drive higher engagement and connect with their customers in brand-authentic and effective ways, they’ve turned to interactive advertising. See OmniVirt’s picks for cool examples of online interactive advertising that allows customers to move outside the box of a banner or display ad. Interact with built-in hotspots Within a 360° VR experience, users can… Read the full article…
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A new storytelling platform requires new thinking. With the removal of the frame, and the introduction of the 360° sphere, creators get to re-imagine and examine new storytelling principles. OmniVirt has powered over 100+ 360° VR advertising campaigns for brands and publishers. Based on the data and delivery of these campaigns, here are our best… Read the full article…
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Owning virtual land on the blockchain is not a new thing. Using an immutable ledger to record ownership of land parcels in the VR equivalent of ‘Second Life’ is a cool idea, especially for those gaming die-hards that are prepared to fork out thousands of dollars to own exclusive content and desirable land patches; indeed… Read the full article…
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