MRNews
GUEST: The “VR hype cycle” used to explain the relatively slow rate of adoption for VR refers mostly to the consumer market, and in large part the household-targeted segment, which I believe has suffered the most thanks to the false narratives that I outlined last month. Most of the chips have been bet on high-fidelity… Read the full article…
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GUEST: Virtualitics, the pioneering startup that merges AI and VR/AR with big data, recently announced the close of its $7 million Series B. The round was led by by Centricus, a global investment platform, and with participation by existing investor the Venture Reality Fund (‘The VR Fund’) and other private investors. This follows a $4.4… Read the full article…
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GUEST: Last month I covered what an eventful year 2017 was for the WebVR industry and also dug deeper in distinguishing between the two types of WebVR browsers, namely “WebVR-ready” versus “VR-first” browsers, that are enabling navigation for the immersive web in their own peculiar way. I also offered a look at the WebVR version of… Read the full article…
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GUEST: WebVR being a game-changer for the VR industry is a message that I’ve been eager to spread for the past couple of years. The JavaScript API that enables you to load VR experiences on your browser enjoys all the benefits that the open web has to offer an emerging tech (like no friction or… Read the full article…
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GUEST: Last week, the EUVR, the nonprofit organization dedicated to maturing the VR industry in Europe, officially backed the Gaze-At-Ratio (GAR) as the standardized ad tracking metric for the European VR community. The GAR algorithm determines the value of a user’s gaze to a digital ad in an immersive setting by factoring in the relative… Read the full article…
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GUEST: A new early stage VR/AR startup fund has announced that it will launch in Europe by the end of the year. Coined the XR Basefund, the €50 million-sized fund is a co-venture between Ariadne Capital, 2SQRS, and the VRBASE. The XR in the name stands for “extended reality” which has become an abbreviation that… Read the full article…
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