MRNews
GUEST: Universities have often been a breeding ground for the tech industry’s breakthrough companies and innovations. Microsoft, Facebook, Google, and Snapchat are global juggernauts today, but these started out as flashes of insight among college kids tinkering with ideas and side projects. As we move beyond the smartphone screen into an immersive…Read More Powered by… Read the full article…
Read MoreMRNews
GUEST: Adobe has traditionally pioneered tools and workflows for professionals and creatives to build for a digital medium. The rise of virtual reality has led to Adobe building the platforms necessary for creators to transition into the world of 3D spatial computing. I’ve interviewed four innovators from Adobe Research and Adobe’s Design Lab who are… Read the full article…
Read MoreMRNews
GUEST: People still view virtual reality as a glorified entertainment platform. But it’s more than just games: enterprise VR is a quietly successful segment of this emerging industry that doesn’t get the attention it deserves. Building a successful enterprise VR venture is a complex undertaking with unique challenges that are often unexpected and counterintuitive. This… Read the full article…
Read MoreMRNews
GUEST: If you’ve recently purchased or been gifted a VR headset, you’ll probably want to demo some experiences to your family and friends. However, from the outset, it’s unclear how to optimize for the best experience. Which experiences should you show? In what order? How can you ensure that you’ve provided the best demo possible?… Read the full article…
Read MoreMRNews
GUEST: Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed reality” internet that overlays our world. Thus, to gain… Read the full article…
Read MoreMRNews
GUEST: When new technology platforms emerge, traditional retail typically gets disrupted — and often in painful ways. Consumers generally benefit from the added convenience and cost reductions from e-commerce in the short-term. However, the dominance of companies like Amazon has resulted in many retailers and small businesses closing up shop and laying off employees. Fortunately,… Read the full article…
Read MoreMRNews
GUEST: When we think about virtual reality (VR), games such as Job Simulator and Raw Data usually spring to mind. It’s understandable that many of us view VR headsets like the Oculus Rift as glorified video game consoles; VR’s early breakout commercial successes have largely been in the entertainment genre. In fact, VR has quietly… Read the full article…
Read MoreMRNews
GUEST: Everyone gets excited when a new technological frontier takes off. However, with rapid growth comes uncertainty. When the landscape is shifting dramatically, it can be difficult to identify a reliable plan for building a career in the emerging industry. I’ve interviewed four industry experts who have shared their top tips for starting a career… Read the full article…
Read MoreMRNews
GUEST: It’s understandable to feel underwhelmed by augmented reality thus far; AR won’t really become interesting and practical in a mass market way until it can do more than just place 3D objects on tables. Despite this, AR is already changing our urban lives, even if the technology’s effects aren’t being felt at a mass… Read the full article…
Read MoreMRNews
GUEST: The ubiquity of smartphones and 4G networks in the last decade have changed our society and economy in dramatic ways. The most visible way in which society has transformed is that it’s become commonplace to see people staring at tiny 2D screens in their hands while tapping, pinching, and swiping on mobile content. The… Read the full article…
Read MoreMRNews
GUEST: Virtual reality (VR) and augmented reality (AR) are game-changers for the enterprise, enabling real-time remote collaboration experiences that were simply not possible before. While these technologies have not yet gained traction at a mass-market level, they hold great promise as the most practical use case for immersive technologies. Skeptics correctly point out that VR… Read the full article…
Read More