Will marketers embrace the new powers of AR and the IoT to build a world that is based on creativity, problem solving, and storytelling? Read the full article…
Without innovative immersive technology, arenas risk losing fan interest, can expect reduced revenues and face the danger of becoming irrelevant in an increasingly connected and digital world. Read the full article…
GUEST: Imagine 10,000 people simultaneously engaged with each other, all in the same place at the same time. A mixture of the real and virtual, where anything is possible, right in the middle of the big events like a rock concert or the World Series. That’s the potential of augmented reality at live events —… Read the full article…